CSDL Luận văn _ Luận án

Chủ đề: Tourism--Marketing

  • Duyệt theo:
An investigation into the real situation and solutions to improving service quality at Sun River Hotel
  • Tác giả: Phung Thi Linh Giang |
  • Giảng viên hướng dẫn: Nguyen Thi Hong Nhan, M.A |
  • Chuyên ngành: Tiếng Anh Du lịch

Analysis about the problems in service quality of the hotel.

A case study of promotional activities to attract foreign tourists to marble mountains in Da Nang
  • Tác giả: Dang Khanh Trinh |
  • Giảng viên hướng dẫn: Kieu Thi Dong Thanh |
  • Chuyên ngành: Tiếng Trung thương mại

This graduation paper investigates current situation of promotional activities at Marble Mountains and then gives some solutions to solve it; this Case Study is carried out basing on the theoretical background and the practical data. To find the result, I will gather all of the main related information about weaknesses of promotional activities through my survey, finding, and observation. Based on this information, I will give out some main weaknesses and evaluation to abilities of applying promotional activities at Marble Mountains and its tourism development potentials to foreign market. Afterward, I will give some solution for this destination to overcome weak points.