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A case study of promotional activities to attract foreign tourists to marble mountains in Da Nang

Tác giả: Dang Khanh Trinh

Giảng viên hướng dẫn: Kieu Thi Dong Thanh

Số trang: 64 tr.
Mã phân loại: 420
Kiểu tài liệu: Khóa luận Tốt nghiệp
Nhà xuất bản: Đại học Duy Tân
Nơi lưu trữ: 03 Quang Trung
Năm xuất bản: 2015
Ngôn ngữ: Tiếng Anh
Chủ đề: Tourism--Marketing
Tóm tắt:

This graduation paper investigates current situation of promotional activities at Marble Mountains and then gives some solutions to solve it; this Case Study is carried out basing on the theoretical background and the practical data. To find the result, I will gather all of the main related information about weaknesses of promotional activities through my survey, finding, and observation. Based on this information, I will give out some main weaknesses and evaluation to abilities of applying promotional activities at Marble Mountains and its tourism development potentials to foreign market. Afterward, I will give some solution for this destination to overcome weak points.

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