CSDL Luận văn _ Luận án
Chủ đề: English--Tourism
A study of marketing solutions to attract Chinese tourists to Sea Front Hotel
- Tác giả: Tran Thuy Linh |
- Giảng viên hướng dẫn: Vo Doan Anh Uyen |
- Chuyên ngành: Tiếng Anh Du lịch
Theoretical background such s definition of hotel, hotel business, hotel marketing and marketing-mix in hotel business. Case description, it includes general information of Sea Front Hotel, the revenue of Chinese tourists of Sea Front Hotel in 3 years (2014-2016), the source of gueses of Sea Front Hotel in 3 years and the status of marketing activities to attract Chinese tourists. Analysis and evaluation.
An investigation into the current situation of international tourists attracting activities of reception department at Like Hoi An Hotel and some suggestions to improving these activities
- Tác giả: Tran Nu Bao Ngan |
- Giảng viên hướng dẫn: Nguyen Quynh Chi, M.A. |
- Chuyên ngành: Tiếng Anh Du lịch
Theoretical background, Case description. Analysis of the real situation of international tourists attractng activities of reception department and evaluation of effectiveness and the limitations.
An investigation into the external environment factors affecting the business strategies of Minh Toan Hotel Da Nang
- Tác giả: Nguyen Thu Kieu Trinh |
- Giảng viên hướng dẫn: Bui Thi Kim Phung, M.A. |
- Chuyên ngành: Tiếng Anh Du lịch
Theoretical background ia about the external environment and the business strategies. Case description is about Minh Toan Hotel Da Nang. Analysis and evaluation are about the external environment and the business strategies.
An investigation into the real situation of the quality of the housekeeping service and solutions to attracting domestic tourists to Hoi An ancient house resort & spa
- Tác giả: Pham Thi Thanh Hien |
- Giảng viên hướng dẫn: Phan Thi Le Huyen |
- Chuyên ngành: Tiếng Anh Du lịch
Theoretical background about hotel and the quality of the housekeeping service. Case description describing the overview of Hoi An ancient house resort and real situation the quality of the housekeeping service at this resort. The ananlysis and evaluation of the problems.
A case study of the real situation and some suggested solutions to improving the quality of daily tour designing at Vietnam travelmart
- Tác giả: Le Thi Hang Ny |
- Giảng viên hướng dẫn: Nguyen Thi Phu, M.A. |
- Chuyên ngành: Tiếng Anh Du lịch
Introduces some theoretical background to tourism and business tourism. Provides general information, the real situation and method used to attract tourists to Vietnam travelmart. Gives an analysis and evaluation on the real situation at Vietnam travelmart.