Tóm tắt:

This graduation paper investigates current situation of promotional activities at Marble Mountains and then gives some solutions to solve it; this Case Study is carried out basing on the theoretical background and the practical data. To find the result, I will gather all of the main related information about weaknesses of promotional activities through my survey, finding, and observation. Based on this information, I will give out some main weaknesses and evaluation to abilities of applying promotional activities at Marble Mountains and its tourism development potentials to foreign market. Afterward, I will give some solution for this destination to overcome weak points.