Tóm tắt:

Systematizing the concept of marketing in the travel business; Collecting and analyzing data related to tour marketing activities of enterprises; Developing the tour market (inbound - outbound - domestic) of Vietnnam TravelMART Joint Stock Company; Assessing the current state of tour marketing of enterprises in developing tourist markets in all regions; Proposing tour marketing solutions to maintain and develop the target market set out for Vietnam TravelMART Joint Stock Company.