Tóm tắt:

Chapter 1: Introduces the graduation paper including rationale, aims and objectives, scope of the study, method of the study and study’s organization; Chapter 2: Presents the theoretical basis regarding this study; Chapter 3: Gives a general description of Muong Thanh Luxury Song Han Hotel; Chapter 4: Analyzes and evaluates the actual situation of guest sources and factors affecting the attraction of guests of Muong Thanh Luxury Song Han Hotel; Chapter 5: Mentions difficulties and some solutions to enhance activities to attract guests of Muong Thanh Luxury Song Han Hotel; Chapter 6: Gives a conclusion.