Tóm tắt:

The aim of my thesis is to analyze the bank’s communication activities and to do deep research on the promotion activities that the bank are using. Besides, it is to see the advantages and disadvantages of the promotion activities for bank’s debit card service. In addition, through this topic I suggest some ideas to improve the matters in Da Nang Marine Bank. In order to meet this target, I have done research, observed, explored, compared, statistic and talked with employees in the bank. The expected result is to design a promotion strategy for Da Nang Maritime Bank in order to overcome these limitations and to give a suitable solution. Therefore we can increase the number of customers using debit card of Da Nang Marine Bank.