Tóm tắt:

In today's market economy, distribution has a very important role for a company. Manufacturers want to bring their products to consumers, they have to build a system of appropriate distribution channels and strong enough to be able to create a competitive advantage with rivals. Luckily, I was doing internship at Petrolimex Region V Company. In recent time, the company's policies do not adapt to the changes in business environment. It is essential to have a complete distribution solution for all petroleum products in the industry at the present time. Realizing the urgency of this, after the probation time at the company, I choose the subject of thesis "Perfecting the system of distribution channels in Petrolimex Region V Company". I use the combination of the research methods such as systematic theoretical basis, data collection and analysis. By analyzing information of the company and its business activity as well as the information of the consumption through the distribution channels, I find out some limitations and offer solutions to help further improve the distribution system in the company.