Tóm tắt:

Chapter 1: Is the opening, including: the rationale, the aims and objectives, the scope of the study, the methods of the study, and the organization of the study; Chapter 2: Is the theoretical background; Chapter 3: Is the case description for Sanna Tour; Chapter 4: Is the analysis and assessment of the current status of marketing activities at the company Sanna Tour; Chapter 5: Is the difficulties and solutions; Chapter 6: Is the conclusions and suggestions.