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An analysis of the suggested translation of chapter 7 from the book "marketing for hospitality and tourism" by Philip Kotler, John T. Bowen, James C. Maken and Seyhmus Baloglu (7th edition), 2017

Tác giả: Le Thi Thuy Linh

Giảng viên hướng dẫn: Dinh Thanh Hieu

Số trang: 74 p.
Mã phân loại: 420
Kiểu tài liệu: Khóa luận Tốt nghiệp
Nhà xuất bản: Duy Tan University
Nơi lưu trữ: 03 Quang Trung
Năm xuất bản: 2020
Ngôn ngữ: Tiếng Anh
Tóm tắt:

This graduation paper is about tourism field. I translate chapter 7 named: “Organizational Buyer Behavior” of the book: “Marketing for Hospitality and Tourism” by Philip Kotler, John T.Bowen, James C.Maken and Seyhmus Baloglu (7th edition), 2017. Besides, I also analyze some problems which are extremely complicated, such as structures, vocabulary in chapter 7. In addition, through this graduation paper, I myself find out some difficulties that I and other students feel confused in tourism translation and put forward some effective solutions.

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