Tóm tắt:

This graduation paper is about tourism field. I translate chapter 7 named: “Organizational Buyer Behavior” of the book: “Marketing for Hospitality and Tourism” by Philip Kotler, John T.Bowen, James C.Maken and Seyhmus Baloglu (7th edition), 2017. Besides, I also analyze some problems which are extremely complicated, such as structures, vocabulary in chapter 7. In addition, through this graduation paper, I myself find out some difficulties that I and other students feel confused in tourism translation and put forward some effective solutions.