Tóm tắt:

This thesis focuses on the real situation of The Car Rental Service of Vi.tra.co Co., LTD. The purpose of my thesis is to enhance the service quality of The Car Rental Service. So, I will point out the current situation: strengths, weaknesses, opportunities, challenges of The Car Rental Service. Then I will give some suggestions in order to enhancing its quality. I hope that with my suggestions, it will help Vi.tra.co Company develop and improve the quality of The Car Rental Service.