Tóm tắt:

This graduation thesis talk about “Consumer Awareness of Sport and Events”. It is taken and translated from the original of the book “Consumer Behaviour in Sport and Events: Maketing Action”. Although there are a lot of deficiencies in my translation, thanks to understanding related reference sources I have overcome it easily. Helping readers understand and expand their vision of sports, eventsas well as the processes of forming human psychology about sports through translation.