Tóm tắt:

Author translate chapter 5 named: “Serving the Travel Customer” from the book “Connecting with Customers: How to Sell, Service, and Market the Travel Product” by Marc Mancini. Firstly, author give a general introduction about the reasons for choosing the topic, then translate the English version into Vietnamese version. Besides, I also analyze some necessary issues such as vocabularies and structures in this chapter. The difficulties in the translation and some essential solutions are suggested at the end of the graduation paper.