Tóm tắt:

The study consists of four chapters. In each chapter, I will discuss different issues. In chapter one, general information in rationale, research aims and objectives, organization of the study will be given. In chapter two, there will be the presentation about the literature review and theoretical background for this study to carry on. In chapter three, author involve the real situation of tourist attracting activities of Land of Folk Culture in Vinpearl Land Nam Hoi An. In chapter four, author will analyze and discuss problem of this research and some solutions to improving.