Tóm tắt:

This case study is to improve the service quality of customer services at Saigontourist in Da Nang city. The actual quality of service in this department is not really perfect because it hasn’t been fully developed its own strengths. Therefore, author will point out the weak points and strong points in serving customers of Customer servicess department. Next, author will give out some suggestions for improving customer service procedures for the customer care activities. And I hope from the suggestions which have been pointed out, it will help to get more attraction to guests and to improve the service quality at Saigontourist.