1 Decoding tourist behavior on online travel agencies : insights from Da Nang city / Cao Thi Cam Huong // .- 2025 .- Số 02(69) .- P. 157-167 .- 910

This research is expected to provide valuable insights into tourists' consumer behavior in OTA channels in Da Nang. These insights could be utilized by hospitality and tourism businesses and policymakers to develop effective strategies to attract tourists and promote the growth of the tourism industry.