CSDL Bài trích Báo - Tạp chí
chủ đề: Consumer behavior
1 PRISMA-based systematic review of immersive experiences and consumer behavior : theoretical perspectives and models / Nguyen Van Quoc Anh, Phan Quynh Nhu, Nguyen Thuy Hien, Nguyen Thai Ha // .- 2025 .- Số 05(72) .- P. 161-175 .- 658
This overview research adopts PRISMA method in order to screen and categorize theoretical frameworks, specify the effective mechanisms of immersive experiences on cognition, purchase decision-making and brand engagement.