CSDL Bài trích Báo - Tạp chí

Trở về

Research on tourist satisfaction at glamping areas in Da Nang city = Nghiên cứu sự hài lòng của khách du lịch tại các khu glamping ở thành phố Đà Nẵng

Tác giả: Tran Hoang Anh, Phan Thi Hong Hai
Số phát hành: No 03 (64)
Kiểu tài liệu: Tạp chí trong nước
Nơi lưu trữ: 03 Quang Trung
Mã phân loại: 910
Ngôn ngữ: Tiếng Anh
Từ khóa: Guest, sastifaction, service quality, glamping tourism
Chủ đề: Tourism
Tóm tắt:

This research was carried out in order to evaluate customer satisfaction with the service quality of glamping tourism in Da Nang. Data in the research was collected by surveying 156 customers and analysed using the linear regression model. As a result, five factors affecting customer satisfaction were figured out including Tangibles facilities, Responsiveness, Reliability, Attractiveness, and Security-safety. Based on the results of this research, solutions were proposed to attract customers, thereby improving the efficiency of glamping tourism in Da Nang in the coming time.

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