58451Strategic management in tourism
This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.
58452Strategic marketing management : meeting the global marketing challenge
Introduction of knowledge of marketing theory. Analysis of factors and methods of marketing to achieve business efficiency high: Identify and analyze the profitability of the customer, the customer marketing strategy and products, the priority factors, the co affiliates.
58453Strategic marketing problems : cases and comments: 10th ed.
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
58454Strategic marketing problems : cases and comments: 12 th ed.
Chapter 1: Foundations of Strategic Marketing Management. Chapter 2: Financial Aspects of Marketing Management. Chapter 3: Marketing Decision Making and Case Analysis. Chapter 4: Opportunity Analysis and Market Targeting. Chapter 5: Product and Service Strategy and Management. Chapter 6: Integrated Marketing Communications Strategy and Management. Chapter 7: Marketing Channel Strategy and Management. Chapter 8: Pricing Strategy and Management. Chapter 9: Marketing Strategy Reformulation: The Control Process Chapter 10: Global Marketing Strategy.
58455Strategic recreation management
The book covers every key facet of public management as it concerns recreational service, including organizational, operational, planning, developmental, and managerial procedures, as well as examining all the contextual factors that influence the delivery of recreation, such as political pressures, economics, social considerations, physical resources, and citizens' perception of the field and its performance. Each chapter offers illustrative case studies from the real world of recreation management, with chapters sequenced to represent the typical day to day challenges and issues in recreation service.
58456Strategic Reward and Recognition : improving Employee Performance Through Non-monetary Incentives
Non-monetary incentives and recognition programs are an area of employee motivation that is often overlooked. Yet, a strategic focus on non-cash rewards, such as additional time off, "employee of the month" awards, achievement certificates or trophies, and celebratory meals, can generate significant return on investment in employee engagement, performance improvement, and financial results. Strategic Reward and Recognition brings together theory and practice to guide HR professionals, consultants, and senior leaders in developing a clear strategy in developing and implementing the most effective reward programs for their organizations. Author John Fisher provides good practice examples from all over the world, different sectors, and large and small organizations.
58457Strategies for effective teaching
Presenting three main sections: The art and science of teaching; The technical skills of teaching; Professional growth.
58458Strategies in listening : task for listening development
The book cosists of 18 units which are to be used with the accompanying set of audio materials: Instructions, functions, situations, listening strategies, descriptions, messages, plans, processes, people, review test, reasons, listening strategies, choices, conversation topics,....
58459Strategies to attract tourists to Golden Sea Hotel Da Nang in Low Season
Part A is the introduction of the graduation paper including rationale, aims and objectives, scope of the study, method of the study and study's organization; Part B is talk about the development; Part C is strategies to attract tourist to the low season Golden Sea Hotel Da Nang and the consclusion.
58460Strategy & Tactics quarterly : Byzantium
Strategy & tactics quarterly. Product Code: Trimestriel États-Unis.