57511Principles of services marketing
It provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics include: The central importance of personnel management in the provision of services. The need to maintain high quality and to reassure the purchaser of this quality. The immediacy of service provision and the involvement of the customer in the process.
57512Principles of supply chain management : a balanced approach : 5th ed.
Part I: Supply management: an overview; Part II: Supply issues in supply chain management; Part III: Operations issues in supply chain management; Part IV: Distribution issues in supply chain management; Part V: Integration issues in supply chain management.
57513Principles of taxation for business & investment planning
This book teaches students to recognize the role taxes play in business and investment decisions. In addition, the book presents the general role of taxation and its implications across all taxpaying entities before discussing the details relevant to specific entities. This approach allows students to really grasp the fundamental concepts that are the foundation for specific tax rules. The benefit is that the students will understand the framework of the tax system, even though specific tax rules and regulations change from year to year.
57514Principles of taxation for business and investment planning
Including 6 parts Exploring the tax environment; Fundamentals of tax planning; The measurement of taxable income; The taxation of business income; The individual taxpayer; The tax compliance process.
57515Principles of taxation for business and investment planning
Part 1. Exploring the tax environment; Part 2. Fundamentals of tax planning; Part 3. He measurement of taxable income; Part 4. The taxation of business income; Part 5. The individual taxpayer.
57516Principles of taxation for business and investment planning
Including 6 parts Exploring the tax environment; Fundamentals of tax planning; The measurement of taxable income; The taxation of business income; The individual taxpayer; The tax compliance process.
57517Principles of web design
Chapter 1. Variables in the web design environment; Chapter 2.Web site design principles; Chapter 3. Planning the site; Chapter 4.Planning site navigation; Chapter 5. Creating page templates; ...
57518Principples of marketing : 7th ed.
Contents: Part 1: Understanding Marketing and the Marketingprocess. Part 2: Analyzing Marketing opportunities. Part 3: Selecting target Markets. Part 4: Developng the Marketing. Part 5: Managing the Marketing effort. Part 6: Extending Marketing.
57519Print : Jessica Hische
The type world can feel like the most brutally exclusive of clubs, which makes the annual Print typography issue a doozey for the editors. Whether it’s ensuring that a “typeface” didn’t slip through when “font” should have been used, or “type design” didn’t take the place of “typography,” Editor-in-Chief Zachary Petit is constantly keeping up with the minutiae of terms at any cost.
57520Print + production finishes for CD + DVD packaging
In response to the rising interest in CDs and DVDs as desirable objects, this book explores the creation of groundbreaking packaging from a production point of view. In addition to the traditional graphic elements of cover art, it explores special features of the physical packaging itself: formats, bindings, casings, materials, textures, and finishes. From movie to music packaging, the book explores both the creative inspiration behind the work (the artwork, typography, materials, printing techniques, and formats) and the practical considerations and restrictions (record company stipulations, inclusion of essential material, and budgets). Through award-winning work from the last decade, Print and Production Finishes for CD and DVD Packaging shows how designers exploit the 2-D and 3-D qualities of CD and DVD packaging to create highly collectable works of art. From producing the latest aspirational Deluxe Box to making a standard format exciting, this book is both an indispensable practical guide and a sourcebook for ideas. By analyzing the best in the business, it gives readers a thorough understanding of the design opportunities available with standard and special packaging, and how materials and print and production processes can be utilized to create something special.