57071Services management: The new paradihm in hospitality
This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation.
57072Services marketing
This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps service quality model makes explicit the difference between the marketing of goods and the marketing of services, as well as the differences between the way the principles of marketing course handles the marketing mix and the way the service marketing course does. Written by extremely well-respected people in services marketing, this book is the first integrated services marketing text in the field. It covers topics of critical importance for the 1990s, such as service quality, links between marketing and other disciplines (e.g. production and operations management and human resources management), and transforming a product firm into a service firm.
57073Services marketing an Asia : managing people, technology and strategy
Understanding services, focus on customers and managing relationships, creating value in a competitive market, planning and managing service delivery, Issues for senior management.
57074ServSafe coursebook: 5th ed.
Includes: The food safety challenge; The flow of food through the operation; Sanitary facilities and pest management; Food safety regulation and employee training.
57075Servsafe Manager: 6th ed.
Table of contents: Provding safe food; Form of contamination; The safe food handler; The flow of food: An intrduction.
57076Servsexp: Thang đo trải nghiệm dịch vụ đào tạo đại học
Nghiên cứu này dựa vào lý thuyết về trải nghiệm dịch vụ cùng với kết quả nghiên cứu định tính để xây dựng thang đo trải nghiệm dịch vụ tại trường Đại học. Thang đo tiếp tục được kiểm định sơ bộ và chính thức với 967 sinh viên. Kết quả đóng góp vào lý thuyết nghiên cứu ở Việt Nam thang đo trải nghiệm dịch vụ đào tạo trường Đại học gồm bảy yếu tố: cảm quan và hành vi trong lớp, hành vi ngoài lớp, nhận thức, cảm xúc tích cực và không tích cực, quan hệ tích cực/không tích cực. Các thuộc tính của từng yếu tố đồng thời được xác định.
57077Set in stone : rethinking a timeless material
Set in stone is well-known metaphor to describe something immortal and immovable. Stone is considered to be an archaic and ultimate building material. In times when sustainability has ecome the keyword of climate-adapted construction, stone architecture is gaining more and more attention. This volume will provide an updated overview of stone architecture, 60 projects, from all around the world: whether cast stone, marble or bricks ? the reader takes part in a fascinating trip, discovering buildings, which are not dematerialized, not fashionably transparent, but are standing in a millennia old tradition of architecture, which has not lost.
57078Setting the stage : the Vietnam experience
Chapter 1. Vietnam: The end; Chapter 2. The beginning; Chapter 3. The building of a nation; Chapter 4. The French conquest; Chapter 5. Under colonial rule; Chapter 6. Resistance; Chapter 7. World war II-Occupation and liberation.
57079Setting up LAMP : getting Linux, Apache, MySQL, and PHP working together
Chapter 1. Introducing LAMP; Chapter 2. Installing linux; Chapter 3. Using linux; Chapter 4. Linux administration; Chapter 5. Network connectivity; Chapter 6. Linux security; Chapter 7. Electronic mail; Chapter 8. Apache web server: Installation and configuration; Chapter 9. MySQL: Installation and administration; Chapter 10. PHP: Installation and configuration; Chapter 11. Testing your LAMP installation.
57080Seven databases in seven weeks : a guide to modern databases and the NoSQL movement
Data is getting bigger and more complex by the day, and so are the choices in handling that data. As a modern application developer you need to understand the emerging field of data management, both RDBMS and NoSQL. Seven Databases in Seven Weeks takes you on a tour of some of the hottest open source databases today. In the tradition of Bruce A. Tate's Seven Languages in Seven Weeks, this book goes beyond your basic tutorial to explore the essential concepts at the core each technology. Redis, Neo4J, CouchDB, MongoDB, HBase, Riak and Postgres. With each database, you'll tackle a real-world data problem that highlights the concepts and features that make it shine. You'll explore the five data models employed by these databases-relational, key/value, columnar, document and graph-and which kinds of problems are best suited to each.