54631Principles of macroeconomics: 8th ed.
Part 1: Introduction; Part 2: How markets work; Part 3: Markets and welfare; Part 4: The data of macroeconomics; Part 5: The real economy in the long run; Part 6: Money and prices in the long run; Part 7: The macroeconomic of open economies;...
54632Principles of management
Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership.
54633Principles of management : version 4.0
Principles of Management covers all of the traditional topics in an introductory management course. The authors teach management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership. It is a concise, accessible, and engaging text which clearly communicates the latest findings and best practices related to mastering the principles of management.
54634Principles of marketing
The basis of the central principle; Analysis of the view of the market, customer, market information, product, pricing, advertising, distribution of industrial markets, international markets, strategy and planning.
54635Principles of marketing
This book provides a rich depth of practical examples and application, showing the major decisions that marketing managers face in their efforts to balance the organizations objectives and resourses against needs and opportunities in the marketplace. Each chapter open with a major example describing a actual company situation.
54636Principles of marketing : 16th ed.
Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
54637Principles of marketing : 16th ed.
Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
54638Principles of marketing : 17th ed.
Part 1: Defining marketing and the marketing process; Part 2: Understanding the marketplace and consumer value; Part 3: Designing a customer value-driven strategy and mix; Part 4: Extending marketing.
54639Principles of marketing : a South Asian perspective : 5th ed.
Including: Marketing: creating and capturing customer value; Company and marketing strategy; Analyzing the marketing environment; Managing marketing information to gain customer insights;...
54640Principles of marketing: 6th ed.
Understanding marketing and the marketing process; Analyzing marketing opportunities; Selecting target markets; Developing the marketing mix; Managing the marketing effort; Extending marketing.