38391Marketing for Hospitality and Tourism: 6th edition
Part 1: Understanding the hospitality and tourism marketing process; Part 2: Developing hospitality and tourism marketing opportunities and strategies; Part 3: Developing the hospitality and tourism marketing mix; Part 4: Managing hospitality and tourism marketing.
38392Marketing for hospitality and tourism: Fifth edition
Part 1: Understanding the hospitality and tourism marketing process; Part 2: Developing hospitality and tourism marketing opportunities and strategies; Part 3: Developing the hospitality and tourism marketing mix; Part 4: Managing hospitality and tourism marketing.
38393Marketing for tourism
Presenting to the marketing perspective, marketing planning, marketing research and ít applications in tourism, the tourist marketing, tourism product policy, pricing the product, marketing communications, the distribution system.
38394Marketing for tourism: 2 edition
Presenting to the marketing perspective, marketing planning, marketing research and ít applications in tourism, the tourist marketing, tourism product policy, pricing the product, marketing communications, the distribution system.
38395Marketing giỏi phải kiếm được tiền
Giới thiệu những chiến lược, kiến thức về marketing như: Chiến lược từng bước rõ ràng để đi được quãng đường xa, cách lôi kéo thêm nhiều người mua sản phẩm một cách thường xuyên và khiến họ chi nhiều tiền hơn cho các loại sản phẩm, cách tập trung vào những “mũi nhọn” tăng trưởng, xây dựng và quản lý đội ngũ marketing đẳng cấp 6 sao...
38396Marketing hospitality: Sales and marketing for hotels, motels, and resorts
Understanding hospitality marketing, understanding transactions, understanding client behavior, understanding pricing strategies, marketing organization, market research and planning, marketing communications, marketing to organizations, persolal selling.
38397Marketing huy động vốn của Ngân hàng Thương mại
Một số hoạt động marketing huy động vốn tại NHTM; Hoạt động marketing huy động vốn tại BIDV chi nhánh Hà Tây; Ưu điểm và nhược điểm trong hoạt động marketing huy động vốn tại các NHTM; Một số giải pháp đẩy mạnh marketing huy động vốn tại các NHTM.
38398Marketing in the age of connection : HBR special Issue
Harvard Business Review Special Issues are timely, single-theme collections of HBR articles written by some of the world's leading management scholars and practitioners. HBR editors handpick each article for its relevance and insight. To help busy leaders quickly absorb and apply the concepts, the feature-length articles in these collections also include short "Idea in Brief" summaries. This issue focuses on marketing using new technologies and tools. Articles include "Marketing in the Age of Alexa," by Niraj Dawar; "The Next Great Digital Advantage," by Vijay Govindarajan and N. Venkat Venkatraman; and "Customer Data: Designing for Transparency and Trust," by Timothy Morey, Theodore "Theo" Forbath, and Allison Schoop. You'll also find selected content from our website, such as "The Era of Antisocial Social Media," by Sara Wilson; "What Blockchain Could Mean for Marketing," by Anindya Ghose; and "Why Marketers are Returning to Traditional Advertising," by Christine Moorman, Megan Ryan, and Nader Tavassoli.
38399Marketing in the tourism industry
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
38400Marketing in travel and tourism
Presenting to the meaning of marketing in travel and tourism, understanding the marketing Mix in travel and tourism, planning strategy and tactics for travel and tourism marketing, using the principal marketing tools in travel and tourism.