36831Marketing
Trình bày những đặc điểm và điều kiện ứng dụng của marketing trong môi trường kinh doanh của VN hiện nay như hệ thống thông tin và nghiên cứu marketing phục vụ kinh doanh; Hành vi khách hàng và định hướng hoạt động marketing; Phân đoạn thị trường, lựa chọn thị trường mục tiêu; Chiến lược sản phẩm - hàng hoá.
36832Marketing & selling the travel product : 2nd ed.
This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful examples.
36833Marketing & selling the travel product: 2nd ed.
In addition to a review of the basics, this ready reference will provide numerous how-to instructions on metalworking activities and skills. You will learn how to create fireplace tools, candleholders, a shop dustpan, a tool set, a woven table, a rod table structure and many more interesting and useful products. You will also learn the latest on the hot industrial topic; design for manufacture.
36834Marketing : 12 th ed.
Part 1: Initiating the marketing process; Part 2: Understanding buyers and markets; Part 3: Targeting mareketing opportunities; Part 4: Satisfying marketing opportunities; Part 5: Managing the marketing process.
36835Marketing : 12th ed.
The field of marketing, identifying and selecting markets, product, price, distribution, promotion, managing the marketing effort.
36836Marketing : 2nd ed.
Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme.
36837Marketing : 5 th ed.
Section 1. Assesing the marketplace; Section 2. Understanding the marketplace; Section 3. Targeting the marketplace; Section 4. Value creation; Section 5. Value capture.
36838Marketing : 5th ed.
Provides students with hands on learning tools. This book helps students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and influencers, such as social media. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm.
36839Marketing : An introduction : 8th ed.
Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.
36840Marketing analytics : a practical guide to real marketing science
Part I: Overview; Part II: Dependent variable techniques; Part III: Inter-relationship techniques.