31591Introduction to leadership : concepts and practice : 3rd ed.
Offering an introduction to the basic principles of leadership, this book focuses on providing readers with practical strategies for becoming better leaders. It provides the much needed "how-to" component of leading for students in leadership courses.
31592Introduction to management in the hospitality industry: 10th ed.
The Tenth Edition of Introduction to Management in the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors. This book has the most thorough coverage of the hospitality industry, covering foodservice, lodging, and travel and tourism, hospitality careers, and hospitality management. Upon successful completion of this text, readers will have a strong grasp of the many facets of the hospitality industry.
31593Introduction to marketing concepts: Marketing management for small and medium enterprises
Contents: The marketing concept, customer satisfaction, the marketing plan, workplace action plan, developing pricing and pricing strategies.
31594Introduction to mass communication : media literacy and culture
Attempts to give students an understanding of the role that the media play in both shaping and reflecting culture. Using this perspective, this book helps students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
31595Introduction to mass communication : media literacy and culture : updated edition
Contents: Laying the groundwork; Media,media industries, and media audiences; Supporting industries; Mass mediated culture in the information age.
31596Introduction to materials science for engineers : 8th ed.
Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It explores all of the major categories of materials while also offering detailed examinations of a wide range of new materials with high-tech applications.
31597Introduction to maternity & pediatric nursing: Study guide
By mastering the content of this book, you will have the necessary knowledge and skills for practice. This study guide was created to help you achieve the objectives of each chapter in the text book, establish a solid base of knowledge and evaluated your understanding of this critical information.
31598Introduction to mathematical statistics : 3rd ed.
ntroduction to Mathematical Statistics, 3rd Edition, offers a proven approach designed to provide you with an excellent foundation in mathematical statistics. Ample examples and exercises throughout the text illustrate concepts to help you gain a solid understanding of the material.
31599Introduction to Mechanics of Solids
Introduction to the axial force, shear, and bending moment; Stress and axial loads; Strain, constitutive laws, and axial deformation; Torsion; Bending stresses in beams; Compound stress; Transformation of stress and strain; Yield and fracture criteria; Problems in stress analysis; Deflection of beams; Statically indeterminate problems; Energy methods; Buckling of columns.
31600Introduction to Mechatronics and Measurement Systems
This book provides comprehensive and accessible coverage of the evolving field of mechatronics for mechanical, electrical and aerospace engineering majors. The authors present a concise review of electrical circuits, solid-state devices, digital circuits, and motors- all of which are fundamental to understanding mechatronic systems.Mechatronics design considerations are presented throughout the text, and in "Design Example" features. The text's numerous illustrations, examples, class discussion items, and chapter questions & exercises provide an opportunity to understand and apply mechatronics concepts to actual problems encountered in engineering practice. This text has been tested over several years to ensure accuracy.