30671How art works : the concepts visually explained
It shows you how to interpret paintings, drawings, and sculptures, and reveals how art is made, laying out the key techniques and materials in visual detail. It also explains the nuts and bolts of the technical aspects behind art, such as perspective and composition, and shows how to identify major artistic styles and movements.
30672How art works : the concepts visually explained (how things work)
An art book like no other, How Art Works uses practical graphics to demonstrate the techniques, styles, materials, and concepts that lie behind great art. It shows you how to interpret paintings, drawings, and sculptures, and reveals how art is made, laying out the key techniques and materials in visual detail. It also explains the nuts and bolts of the technical aspects behind art, such as perspective and composition, and shows how to identify major artistic styles and movements.
30673How biology works : the concepts visually explained
Contents: What is life?. The chemistry of life. How cells work. Reproduction and genetics. Evolution. The tree of life. How plants work. How animals work. Ecology. Biotechnology.
30674How brands grow : what marketers don't know
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
30675How consumers pick a hotel: strategic segmentation and target marketing
Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business.
30676How design makes us think : and feel and do things
In hundreds of case studies across design disciplines, and using accessible language, AIGA medalist Sean Adams demonstrates the overt and covert techniques expert graphic designers use to engender a reaction in their audience.
30677How does earth work?: physical geology and the process of science
Including 4 parts: 1. Earth materials: Classification, origin, use; 2. Earth's internal processes; 3. Earth deformation; 4. Surface and near surface processes.
30678How economics work : the facts visually explained
Contents: Fundamentals of economics. Microeconomics. Macroeconomics. Schools of economic thought. International trade. Finance.
30679How finance works : the HBR guide to thinking smart about the numbers
Through entertaining case studies, interactive exercises, full-color visuals, and a conversational style that belies the topic, Professor Desai tackles a broad range of topics that will give you the knowledge and skills you need to finally understand how finance works. These include: How different financial levers can affect a company's performance; The different ways in which companies fund their operations and investments; Why finance is more concerned with cash flow than profits; How value is created, measured, and maximized; The importance of capital markets in helping companies grow.
30680How food works : the facts visually explained
Contents: Food fundamentals. Storing and cooking. Types of food. Drinks. Diets. Food and environment.