30621Hospitality marketing management: Fifth edition
Hospitality Marketing Management is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including: The roles of service and customer satisfaction in hospitality; Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning; Developing a marketing plan; Strategies for promotion and advertising; Pricing strategy.
30622Hospitality operations: Carreers in the world's greatest industry
Part 1: Industry overview; Part 2: Lodging operations; Part 3: Commercial foodservices operations; Part 4: Noncommercial foodservices operations; Part 5: Recreation and leisure organizations; Part 6: The meetings business; Part 7: Focus on you and your professional career.
30623Hospitality strategic management : concepts and cases : 2nd ed.
It is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
30624Hotel & resort : trendsetting hospitality design
Hotel & resort trendsetting hospitality design. AB concept: ultimately design is about being. Serene oasis in the city. Luxury meets elegance. A melting pot of eastern and Western culutures.
30625Hotel & resort : trendsetting hospitality design
Hotel & resort trendsetting hospitality design. Gensler a betster world through design.
30626Hotel and hospitality English
This self-study course is for elementary-level adults who need English for the hospitality industry, such as workers in hotels and restaurants. It is ideal for front-line staff who need to communicate confidently in English to maintain good customer relations.
30627Hotel and hospitality English (2CD)
This self-study course is for elementary-level adults who need English for the hospitality industry, such as workers in hotels and restaurants. It is ideal for front-line staff who need to communicate confidently in English to maintain good customer relations.
30628Hotel and hospitality English (2CD)
This self-study course is for elementary-level adults who need English for the hospitality industry, such as workers in hotels and restaurants. It is ideal for front-line staff who need to communicate confidently in English to maintain good customer relations.
30629Hotel and hospitality English (2CD)
This self-study course is for elementary-level adults who need English for the hospitality industry, such as workers in hotels and restaurants. It is ideal for front-line staff who need to communicate confidently in English to maintain good customer relations.
30630Hotel and hospitality English (2CD)
This self-study course is for elementary-level adults who need English for the hospitality industry, such as workers in hotels and restaurants. It is ideal for front-line staff who need to communicate confidently in English to maintain good customer relations.