22641Fundamentals of airline marketing
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps―product, place, promotion, and price―in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience.
22642Fundamentals of anatomy & physiology
Fundamentals of Anatomy & Physiology helps students succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. New book features encourage students to view and consider figures in the textbook, and new narrated videos guide students through complex physiology figures to help them deconstruct and better understand complicated processes. Instructors can also request a new handbook by Lori Garrett, entitled The Art of Teaching A&P: Six Easy Lessons to Improve Student Learning, which explores some of the most common challenges encountered when using art to teach A&P, alongside strategies to address these challenges.
22643Fundamentals of anatomy & physiology (2CD)
Fundamentals of Anatomy & Physiology helps students succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. New book features encourage students to view and consider figures in the textbook, and new narrated videos guide students through complex physiology figures to help them deconstruct and better understand complicated processes. Instructors can also request a new handbook by Lori Garrett, entitled The Art of Teaching A&P: Six Easy Lessons to Improve Student Learning, which explores some of the most common challenges encountered when using art to teach A&P, alongside strategies to address these challenges.
22644Fundamentals of aviation operations
This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. This textbook delivers a fundamental understanding of the commercial aviation sector at a level ideal for first-year university students and can be a tool for lecturers in developing an aviation operations curriculum. It may also be of interest to people already employed within aviation, often specialists, seeking an accurate overview of all relevant fields of operations.
22645Fundamentals of biochemistry : life at the molecular level : 5th ed.
Fundamentals of Biochemistry' challenges readers to learn the chemical concepts that underlie both classical biochemical theory as well as the latest developments in the field. The fourth edition combines authoritative biochemical content with an accessible narrative and pedagogic style that greatly enhances learning.
22646Fundamentals of biostatistics : 7th ed
1. General Overview. 2. Descriptive Statistics. 3. Probability. 4. Discrete Probability Distributions. 5. Continuous Probability Distributions. 6. Estimation. 7. Hypothesis Testing: One-Sample Inference. 8. Hypothesis Testing: Two-Sample Inference. 9. Nonparametric Methods. 10. Hypothesis Testing: Categorical Data. 11. Regression and Correlation Methods. 12. Multisample Inference. 13. Design and Analysis Techniques for Epidemiologic Studies. 14. Hypothesis Testing: Person-Time Data.
22647Fundamentals of building construction: Materials and methods: Fifth edition
The Fifth Edition adds a host of updated and completely new information on such current topics as: The changing role of the construction contractor in the process of making buildings; Construction management and methods of project delivery; Controlling the movement of heat, air, and moisture through the building enclosure; Sustainability and green building techniques; Innovations in glass, concrete, wood, and other construction materials; The 2006 International Building and Residential Codes, 2004 MasterFormat, and the latest ASTM references and LEED standards.
22648Fundamentals of chemistry : 2nd ed.
Basic concept; Measurement; Atoms and atomic masses; Electron configuration; Chemical bonding;...
22649Fundamentals of classical thermodynamics
Classical thermodynamics should be used only for simple spontaneous-process systems, equilibrium systems and systems with reversible process(es). However, classical thermodynamics still has more general and wider meanings. It may be used for gas, liquid, solid, multiphase systems and chemical reaction systems.
22650Fundamentals of communication systems : 2nd ed.
Introduction. Signals and linear systems. Amplitude modulation. Angle modulation. Probability and random processes. Effect of noise on analog communication systems. Analog - to-digital conversion. Digital modualation methods in an additive white gausian noise channel. Multidimensional digital modulation. Digital transmission through bandlimited awgn channels. Multicarrier modulation and OFDM. An introduction to infomation theory. Coding for reliable communication. Data transmission in fading multipath channels. Spread-spectrium communication systems.