21301Essentials of human diseases and conditions : 7th ed.
Essentials of Human Diseases and Conditions, 7th Edition is an invaluable handbook for healthcare providers in any healthcare setting. It profiles hundreds of diseases and disorders in a way that is easy to understand and easy to use, following the progression of a patient’s experience from signs and symptoms to screening, diagnosis, treatment options, and patient education. This edition adds new coverage of the opioid crisis, cancer treatment, and other emerging issues. From noted educators Margaret Schell Frazier and Tracie Fuqua, this reference prepares you for success in the classroom, on board exams, and as a medical assistant or health professional.
21302Essentials of interactive physiology
CD includes: coverage of 7 major body systems; Animations; Tutorials; Chapter quizzes.
21303Essentials of international relations : 6th ed.
Presenting approaches to international relations; the hostorical context of contemporary International relations; Contending perspectives: how to think about International relations theoretically; ...
21304Essentials of life-span development : 3 rd ed.
Including Introduction; Biological beginnings; Physical and cognitive development in infancy; Socioemotional development in infancy; Physical and cognitive development in early childhood; Socioemotional development in early childhood; Physical and cognitive development in middle and late childhood; Socioemotional development in middle and late childhood; Physical and cognitive development in adolescence; ...
21305Essentials of management information system
This book contains many features that encourage students to learn actively and to engage in management problem solving. Including six major parts such as organization - management and the network revolution; Technical foundational of information systems;Communications - networks and the internet; building information systems: contemporary approaches; Management and organizational support systems; Managing information systems.
21306Essentials of marketing
1. Marketing’s value to consumers, firms and society; 2. Marketing strategy planning; 3. Evaluating opportunities in the changing marketing environment; 4. Focusing marketing strategy with segmentation and positioning; 5. Final consumers and their buying behavior; 6. Business and organizational customers and their buying behavio...
21307Essentials of marketing : 5th ed.
Essentials of marketing, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of marketing, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.
21308Essentials of marketing : 5th ed.
Including: The world of marketing; Analyzing market opportunities; Product and distribution decisions; Promotion and pricing decistions.
21309Essentials of marketing : a marketing strategy planning approach : 12th ed.
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.
21310Essentials of marketing research : a hands-on orientation
This text provides a better teaching and learning experience–for you and your students. It will help you to: Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management; Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted; Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material; Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.