1311Adventures in coding
Including contents: Introduction; Scratching the surface; Where in the world is Scratch?; Using control blocks; Using sensing blocks; Using event blocks; Variables and lists; Using operators in Scratch; Using graphics and the pen; Building your own blocks; Making and using sounds and music; Exploring the Scratch universe; Installing the Scratch offline editor; Testing your programs.
1312Adventures with chocolate : 80 sensational recipes
The recipes are divided into chapters such as Fruit & Nuts, Sugar & Spice, and Unadulterated, and offer much more than just truffles. You’ll find recipes for Paul’s famous hot chocolate, cakes, cookies, desserts, and even savory dishes—a sure talking point at any dinner party. Take your pick from Wild Strawberry and Pink Peppercorn Truffles, Sea-salted Caramel Tart, and the Ultimate Chocolate Martini. The Alchemy chapter is for the more adventurous cook, with wild and wonderful recipes such as Paul’s Venezuelan Chocolate Chile Chicken, Sweet Chocolate Pesto, and even a Honey-cured Bacon, Stilton and Chocolate Sandwich - which Paul swears by as a hangover cure! Paul’s enthusiasm for chocolate is irresistible and his stunning, easy-to-follow recipes are essential for all chocolate lovers.
1313Advertising : new techniques for visual seduction
Author share the knowledge here in hundreds of examples of ads he has collected from around the world, and in his intriguing essays on perception, optical tricks, and illusion. This book will arm you with a myriad of new techniques for visual seduction and will act as a springboard for a host of new concepts. It’ s a source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.
1314Advertising and intergrated brand promotion : 5th ed.
This book provides a solid understanding of advertising strategy through a clearly written text, couple with more than 500 of the most contemporary ads and exhibition. A leader in its emphasis on integrated brand promotion, Advertising and intergrated brand promotion combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the hottest topics and latest trends.
1315Advertising and promotion : an integrated marketing communications perspective
Part 1. An Introduction to Integrated Marketing Communications. Part 2. Integrated Marketing Communications Program Situation Analysis. Part 3. Analyzing the Communication Process. Part 4.Objectives and Budgeting for Integrated Marketing Communications Programs. Part 5. Developing the Integrated Marketing Communications Program. Part 6. Monitoring, Evaluation, and Control. Part 7. Special Topics and Perspectives.
1316Advertising and promotion : an integrated marketing communications perspective
It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
1317Advertising and Promotion : an integrated marketing communications perspective : 11th ed.
In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
1318Advertising and the promotion industry
The book is devided into 8 Units: Unit1: promotion through history, Unit 2: Sales promotion, Unit 3: Public relation and personal selling, Unit 4: Advertising, Unit 5: Advertising campaigns, Unit 6: The media, Unit 7: Advertising culture, Unit 8: Advertising standards.
1319AEC và những vấn đề đặt ra trong hoạt dộng thương mại nội khối
Đánh giá thực trạng hợp tác của ASEAN thông qua hoạt động xuất nhập khẩu giữa các thành viên trong nội khối và với bên ngoài khối, đề xuất một số giải pháp thích hợp trong lộ trình hiện thực hóa AEC.
1320Aeronplane history in the air since 1911 : living legend
Flight Journal magazine is a US publication and it is issued 6 times every year. The magazine has great articles on war planes which span the ages. Each issue features spellbinding ‘I was there’ combat stories which will be inspirational and heart warming. There is also stunning photography, intriguing and recently unknown aircraft data and so much more. The magazine claims that it provides an ‘aviation adventure in the past, present and future.’.