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Principles of corporate finance

Tác giả: Richard A.Brealey, Stewart C. Myers

This book describes the theory and practice of corporate finance. We hardly need to explain why financial managers should master the practical aspect of their job, but a word on the  role of theory may be helpful. Each chapter of the book closes with a summary, an annotated list of suggestions ...

International business

Tác giả: Czinkota, Michael R.

This textbook is unique in its approach to international business. This book offers you the perspective of the multinational corporation as well as that of the small international start- up firm. It lets you understand how and why governments intervene in markets and suggests alternatives for ...

Introduction to optical engineering

Tác giả: Francis T. S. Yu, Xiangyang Yang

Principles of reflection and refraction, lenses and aberrations, optical instruments, detectors, spatial light modulators, lasers, linear system transforms, diffraction, interference, holography, signal processing, fiber optics...

Marketing hospitality: Sales and marketing for hotels, motels, and resorts

Tác giả: Dennis L. Foster

Understanding hospitality marketing, understanding transactions, understanding client behavior, understanding pricing strategies, marketing organization, market research and planning, marketing communications, marketing to organizations, persolal ...