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Sales and marketing for the travel professional

Tác giả: Dennis L. Foster

Travel as a product, marketing principles, market planning, preparation for selling, sales style, qualifying the client, closing the sale, effective telephone selling, making the travel sale, selling outside the agency.

Mass media research

Tác giả: Roger D. Wimmer, Joseph R. Dominick

The research process, research approaches, data analysis, reasearch applications.

Mastering the complex sale : how to compete and win when the stakes are high!

Tác giả: Jeff Thull

Introduction and descriptive statistics, probability, statistical inference, regression and time series, methods and applications.

Media and society : the production of culture in the mass media

Tác giả: John Ryan, William M. Wentworth

Human communication and the mass media, classical sociological theory and the mass media, mass media effects I: Individual effect, societal effects; Mass media technology, regulating the media, industry structure, media organizations and occupations, "show me the money": advertising and the mass ...

Full house: Reassessing the earth's population carrying capacity

Tác giả: Brown Kane

Reading the trends, the three food systems, losing momentum, looking ahead, taking charge.