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Cruising : a guide to the cruise line industry : 2nd ed.

Tác giả: Marc Mancini

Learning about cruising has never been this fun and informative! Cruising gives students a true insider's look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to ...

Selling tourism

Tác giả: H. Kenner Kay

The material strives to provide a balanced approach, addressing the selling process from the standpoint of all eight sectors of tourism including adventure and recreation, tourism services, attractions, transportation, events and conferences, travel trade, accommodations, and food and beverages. ...

Travel perspectives : a guide to becoming a travel professional: 4th ed.

Tác giả: Ginger Gorham, Susan Rice

A Guide to Becoming a Travel Professional will take students on a journey exploring new career opportunities, new technologies, and the new realities involved in traveling, travel products, geography and sales. The Internet is presented as a strong reference tool for sales and marketing and new ...

A practical guide to fares and ticketing: 3rd ed.

Tác giả: Jeanne Semer-Purzycki

Includes the most current information and practices on sales, promotion, booking, pricing, and ticketing of airline travel. It also addresses the changing role of the retail travel agent as well as the effect of technology in the travel workplace. This text is designed to present a hands-on ...

The professional guide : dynamics of tour guiding

Tác giả: Kathleen Lingle Pond

This handbook aims to provide guides with a foundation to the tourism and travel industry. It begins with a definition of the various kinds of guides and an overview of guiding throughout history and the world. It then explores and examines the following areas: theories and techniques of learning; ...