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Corporate financial analysis in a global environment

Tác giả: Diana R. Harrington

This text uses a direct, concise, no-nonsense approach to current financial concepts and techniques essential for understanding fundamental business decisions. Harrington uses current examples of actual business situations to demonstrate how financial tools, concepts, and theories can be used to ...

Services marketing

Tác giả: Valarie A. Zeithaml, Mary Jo Bitner

This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps service quality model makes explicit the difference between the marketing of goods and the marketing of services, as well as the differences ...

In search of excellence in project management: Successful practices in high performance organizations

Tác giả: Harold Kerzner

This book discusses the changes that world class organizations have made to achieve excellence in project management. Learn how these organizations refocused to accommodate a projects-based approach and how they plan, budget, complete and assess their "mission-critical" projects. The implementation ...

Accountant auditor

Tác giả: Landau Michael

Introducing five parts such as applying and studying for your exam; Sample examinations for practice; Previous questions classified by subject matter; Principles of supervision; Final sample practice examination.

Tourism

Tác giả: Charles R. Goeldner

Tourism/Hospitality Management The #1 introduction to tourism principles and practices, updated and expanded for today's growing industry Now in its eighth edition, Tourism provides a comprehensive introduction to the world's most rapidly growing industry.