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Economics : principles, problems, and policies

Tác giả: Campbell R. McConnell, Stanley L. Brue

An introduction to economics and the economy; Macroeconomics measurement and basic concepts; Macroeconomics models and fiscal policy; Money, banking, and monetary policy; Long-run perspectives and macroeconomics debates.

Creative impulse

Tác giả: Dennis J Sporre

This volume presents an overview of the arts in the Western tradition; within the contexts of the philosophy, religion, aesthetic theory, economics, and politics surrounding them. It is an historical introduction to the humanities yielding a basic familiarity with major styles and their ...

Marketing : An introduction : 8th ed.

Tác giả: Gary Armstrong, Philip Kotler

Contents: Defining marketing and the marketing process; Understanding the marketplece and consumers; Designing a customer driven marketing strategy and marketing mix; Extending marketing.

Copywriting for the electronic media : a practical guide

Tác giả: Milan D. Meeske

Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). . Complete with skill-building exercises, nearly 80 writing assignments and examples of ...

Problem solving and programming concepts

Tác giả: Maureen Sprankle

Unit 1: Introduction to problem solving and programming; Unit 2: Logic structures; Unit 3: Data structures; Unit 4: Database management systems; Unit 5: Object-oriented programming; Unit 6: File processing; Unit 7: Application software.