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Hanbook of marketing research methodologies for hospitality and tourism

Tác giả: Nykiel, Ronald A.

This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing ...

Be our guest : perfecting the art of customer service

Tác giả: Theodore Kinni; Tom Stagg

Now, in honor of the tenth anniversary of the original Be Our Guest, Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last ...

Research methods for leisure and tourism

Tác giả: Veal, A. J

This book has quickly become the ultimate reference text for both students undertaking academic research and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research ...

Marine Biology

Tác giả: Castro, Peter

Presentations on: the principles of marine science, marine organisms; Structure and function of marine ecosystems; Human impact of sea.

Structural Balancing : a clinical approach

Tác giả: Kyle Wright

Section 1: Foundations; Section 2: Clinical massage therapy and structural bodywork.