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Marketing in the tourism industry

Tác giả: Goodall, Brian

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative ...

Cockpit : an illustrated history of world war II aircraft interiors

Tác giả: Donald Nijboer and Dan Patterson

It is rich in historical photographs of the insides of dozens of the most celebrated, and feared, aircraft-American, British, Japanese, Russian and German. These vintage photographs and a candid "pilot's perspective" on each interior offer a unique behind-the-scenes view not only of the ...

Destination marketing insights : how to boost performance, increase customers, and maximize market share

Tác giả: Marshall E. Murdaugh

Acknowledged as an important travel industry resource by the Destination Marketing Association International, Destination Marketing Insights is the new groundbreaking book by leading tourism marketing expert and consultant Marshall Murdaugh. It features proven processes and procedures for ...

Destination branding : customer expectations from a branded destination

Tác giả: Rahma Akhter

This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox’s Bazar -A Brand for Bangladesh. Cox’s Bazar is the world’s longest natural sandy sea beach. With proper branding activities this ...

Learning iPhone game development with Cocos2D 3.0

Tác giả: Kirill Muzykov

This book is an easy-to-follow, step-by-step beginner's guide covering the full process of creating a game. It is packed with examples and illustrations, with comprehensive coverage of each topic.