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The W. Chan Kim & Renee Mauborgne blue ocean strategy reader

Tác giả: W. Chan Kim, Renée Mauborgne

The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings ...

The revenue acceleration rules

Tác giả: Shashi Upadhyay, Kent McCormick

B2B is 45% of the economy, but no book has addressed just this area of B2B predictive marketing--all have looked more at the consumer end of the predictive space. This book will explore how using predictive marketing to support ABM initiatives in the B2B world can supercharge your demand waterfall ...

Treasure hunters

Tác giả: James Patterson, Chris Grabenstein, Mark Shulman, Juliana Neufeld

Twelve-year-old twins Bickford and Rebecca Kidd sail from the Caribbean to New York City with their siblings to find their missing parents, as well as a shipwreck full of gold, paintings, and some long-lost artifacts.

First in, last out : an American paratrooper in Vietnam with the 101st and Vietnamese Airborne

Tác giả: John D. Howard

"Fresh out of West Point, John Howard arrived for his first tour in Vietnam in 1965, the first full year of escalation when U.S. troop levels increased to 184,000 from 23,000 the year before. When he returned for a second tour in 1972, troop strength stood at 24,000 and would dwindle to a mere 50 ...

Linux essentials

Tác giả: Christine Bresnahan, Richard Blum

Learn Linux, and take your career to the next level! Linux Essentials, 2nd Edition provides a solid foundation of knowledge for anyone considering a career in information technology, for anyone new to the Linux operating system, and for anyone who is preparing to sit for the Linux Essentials Exam.