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Giáo trình Marketing dịch vụ tài chính - ngân hàng

Tác giả: Phạm Thu Thuỷ (ch.b), Nguyễn Hoài Nam, Đặng Thị Thu Hằng, Nguyễn Thị Thu, Phạm Ngọc Huyền

Tổng quan về marketing dịch vụ tài chính - ngân hàng. Môi trường kinh doanh của tổ chức cung cấp dịch vụ tài chính - ngân hàng. Hành vi sử dụng dịch vụ. Phân khúc thị trường, lựa chọn thị trường mục tiêu và định vị các tổ chức tài chính - ngân hàng. Chính sách sản phẩm dịch vụ tài chính - ngân ...

Finance basics

The newest addition to the outstanding '20 Minute Manager' series from the Harvard Business School Press... an ideal introduction that is especially appropriate for the non-specialist general reader wanting to grasp and apply the fundamentals of financial management and decision making.

Barings bankruptcy and financial derivatives

Tác giả: Peter Guangping Zhang

This is the first systematic source which tries to explain how and why the 233-year old and the World's oldest merchant bank went into bankruptcy in a few days. It includes three parts with 10 chapters. Part 1. First describes what happened, then traces back the birth and historical glory of the ...

The economics of money, banking and financial markets : 12th ed.

Tác giả: Frederic S. Mishkin

The Economics of Money, Banking and Financial Markets brings a fresh perspective to today’s major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin offers students a unique viewpoint and informed insight into the monetary policy ...

Financial intelligence : a manager's guide to knowing what the numbers really mean

Tác giả: Karen Berman; Joe Knight; John Case

Part I. The art of finance (and why it matters); Part II. The (many) peculiarities of the income statement; Part III. The balance sheet reveals the most; Part VI. Cash is king; Part V. Ratios: learning what the numbers are really telling you; Part VI: How to calculate (and really understand) return ...