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Product management--Examinations study guides

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Product development and management : body of knowledge : 2nd ed.

Tác giả: Allan Anderson, Teresa Jurgens-Kowal, Stephen Atherton, Jean-Jacques Verhaeghe, Carlos Rodriguez, Karen Dworaczyk, Jerry Fix

The book covers the fundamental principles of product innovation and product management, which can be applied to a wide range of product and service industries. It is intended to provide the basis for ongoing learning and continuous improvement, both for individuals and their organizations. This ...

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