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The handbook of communication science : 2nd ed.

Tác giả: Charles R. Berger, Michael E. Roloff, David R. Ewoldsen

Part 1. Overview. Part 2. Communication codes. Part 3. Fundamental processes. Part 4. Functions. Part 5. Communication contexts.

Straight talk about communication research methods : 3rd ed.

Tác giả: Christine S. Davis, Kenneth A. Lachlan

Part 1: Introduction to communication research; Part 2: Preparing to conduct research; Part 3: Research under the quantitative paradigm; Part 4: Research under the qualitative paradigm.

Media today : mass communication in a converging world : 8th ed.

Tác giả: Joseph Turow

Part 1: The nature and business of Media; 1. Understanding mass media, convergence, and the importance of media literacy; 2. Making sense of research on media effects and media culture; 3. The business of media; 4. Financing and shaping the media: advertising, public relations, and marketing ...

Political campaign communication : principles and practices : 10th ed.

Tác giả: Robert E., Jr Denton, Ben Voth, Judith S. Trent, Robert V. Friedenberg

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and ...

Information and society

Tác giả: Michael K. Buckland

Contents: Introduction. Document and evidence. Individual and community. Organizing : arrangement and description. Naming. Metadata. Discovery and selection. Evaluation of selection methods. Summary and reflections.