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The W. Chan Kim & Renee Mauborgne blue ocean strategy reader

Tác giả: W. Chan Kim, Renée Mauborgne

The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings ...