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India inside : the emerging innovation challenge to the West

Tác giả: Nirmalya Kumar, Phanish Puranam

Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. ...