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Consumer behaviour in sport and events : marketing actions

Tác giả: Daniel Funk, Kostas Alexandris, Heath McDonald

This book emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation.

Foundations of physical education, exercise science, and sport : 16th ed.

Tác giả: Deborah Wuest, Charles Bucher

Part 1. Natural and scope of physical education, exercise science and sport; Part 2. Foundations of phyysical education, exercise science and sport; Part 3. Careers and professional considerations; Part 4. Issues, challenges and the future.