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Library--Marketing

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The marketing of library and information services 2

Tác giả: Blaise Cronin

The purpose  of this book is to illustrate how marketing can be applied to libraries and information service, both commercial and not for profit. It is  aimed at students  on library ad information science courses, entry level practitioners, and individuals  individuals charged for the first time...

  • Vị trí lưu trữ: Tồn kho (03 Quang Trung)
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