ý kiến bạn đọc

Management across cultures : challenges, strategies and skills : 4th ed.

Tác giả: Richard M. Steers, Joyce S. Osland

In today's competitive global economy, most managers are - or will be - global managers. They may work in their home country, but are influenced by global events and have to manage diverse workforces. As such, they need multicultural competence and global management skills to work successfully...

International business : environments and operations : 10th ed.

Tác giả: Daniels John D, Raderbaugh Lee H, Sullivan Daniel

This book provides an extensive background section, a comparative environmental frameworks section, a section on theories and institutions (trade and investment), a section on the world financial environment, business-government relationships, operations and tactical alternatives, and a section on...

International business

Tác giả: Czinkota, Michael R.

This textbook is unique in its approach to international business. This book offers you the perspective of the multinational corporation as well as that of the small international start- up firm. It lets you understand how and why governments intervene in markets and suggests alternatives for...

International bussiness : 4th ed.

Tác giả: Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett

Part 1: Introduction to international business theory and practice; Part 2: The international business environmet and institutions; Part 3: International business and the nation-state; Part 4: International business preparation and market entry; Part 5: International business strategy and...

International business: The challenge of global competition : 8th ed.

Tác giả: Donald A Ball, Wendell H. McCulloch

The rapid change of global business, trading and investing in internatioanl business, economic theories of international business, the dynamics of interntional organization, understanding the interntional monetary system, financial fores: influencing interntional business.