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The business and management of conventions

Tác giả: Vivienne Mccabe...[et.al]

The Business and Management of Conventions is the first Australian textbook to introduce the professional environment of the MICE industry to students. It draws on current business thinking and academic research to link management principles and practice to the Australian MICE industry.

Global meetings and exhibitions

Tác giả: Carol Krugman, Rudy R. Wright

It is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive ...

Meetings, expositions, events, and conventions: An introduction to the industry: Second edition

Tác giả: George G. Fenich

The expansive growth of the meetings, expositions, events, and conventions (MEEC) industry demands this current, comprehensive introduction to its various segments. Part1: Introduction; Part 2: Key players; Part 3: Important elements in meeting, exposition, event, and convention planning.