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Writing to persuade : how to bring people over to your side

Tác giả: Trish Hall

Part 1: Lessons from my story. Becoming a writer ; Becoming an editor ; Running op-ed ; Dealing with celebrities; Part 2: What's your story?. Finding your voice ; When to go personal; Part 3: Winning people over. Know your audience ; You like dogs? So do I! Play on feelings ; The power of empathy ; ...

Because internet : understanding the new rules of language

Tác giả: Gretchen McCulloch

Contents: Informal writing. Language and society. Internet people. Typographical tone of voice. Emoji and other internet gestures. How conversations change. Memes and internet culture. A new metaphor.

English for cabin crew

Tác giả: Sue Ellis, Lewis Lansford

English for Cabin Crew teaches students how to communicate clearly, assertively, and politely in a range of different on-board situations. English for Cabin Crew has eight units, organised around the sequence of a flight: from introductory and pre-flight information, through to descent, landing, ...

What a life! : stories of amazing people : high beginning

Tác giả: Milada Broukal

Unit 1: Wolgang amadeus mozart; Unit 2: Dr. James Barry; Unit 3: Charles dickens; Unit 4: Alfred nobel; Unit 5: Sofi kovalevsky ...

International express : intermediate student's book

Tác giả: Keith Harding, Liz Taylor

This completely revised International Express, with 100% new material, meets all the practical language needs of adult professional learners. The series retains the popular student-centred approach and strong communicative focus, while adding a range of new features. The Student's Book and Workbook ...