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The AI marketing canvas : a five-stage road map to implementing

Tác giả: Rajkumar Venkatesan, Jim Lecinski

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it ...

Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert Mckee, Tom Gerace

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in ...

Microeconomics

Tác giả: Michael Parkin

Introduction what is economics, the economic problem, how markets work, demand and supply, efficiency and egovernment actions in markets, global markets in action iii. households' choices, utility and demand, possibilities, preferences, and choices, firms and markets, organizing production,output ...

Building citizenship : civics & economics

Tác giả: Richard C. Remy, John J. Patrick, David C. Saffell, Gary E. Clayton

The economy today : 12th ed.

Tác giả: Bradley R. Schiller

Brad Schiller's text, The Economy Today, 12e, is noted for three great strengths: readability, policy orientation, and pedagogy. His accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how ...