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How economics work : the facts visually explained

Contents: Fundamentals of economics. Microeconomics. Macroeconomics. Schools of economic thought. International trade. Finance.

Another economy is possible : culture and economy in a time of crisis

Tác giả: Manuel Castells, ...[et.al]

This book examines the blossoming of innovative new experiments in organizing work and life that emerged in the wake of the financial crisis: cooperatives, barter networks, ethical banking, community currencies, shared time banks, solidarity networks, sharing of goods, non-monetary transactions, ...

The AI marketing canvas : a five-stage road map to implementing

Tác giả: Rajkumar Venkatesan, Jim Lecinski

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success―regardless of where their marketing organization is in the process. The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it ...

Storynomics : story-driven marketing in the post-advertising world

Tác giả: Robert Mckee, Tom Gerace

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in ...

Microeconomics

Tác giả: Michael Parkin

Introduction what is economics, the economic problem, how markets work, demand and supply, efficiency and egovernment actions in markets, global markets in action iii. households' choices, utility and demand, possibilities, preferences, and choices, firms and markets, organizing production,output ...